All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]
“Marketing is not a battle of products; it’s a battle of perceptions.” — Al Ries & Jack Trout Your target audience’s perception is your reality. Thus, you [...]
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]
