Pay Per Click Account Management Archives

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011

I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]

AdWords Trademark Policy: Unraveling the Complexities

27 Apr 2011

It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]

Display Network Best Practices

26 Apr 2011

The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]

Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues

21 Apr 2011

Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]

PPC Keyword Research: Uncovering Those Hidden Gems -Part 2

19 Apr 2011

If you have taken the necessary step 1, understanding your audience, and understand how they are looking for you and why. Then, you are ready to start taking the [...]

PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy

17 Apr 2011

“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]

The AdWords Policy Change Log: Follow Those Rules!

14 Apr 2011

When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]

PPC Keyword Research: Uncovering Those Hidden Gems – Part 1

12 Apr 2011

We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]