EverEffect Blog - What are we thinking?

XML Sitemaps – Answers to the Questions that Matter

3 Jun 2011

XML Sitemaps have been around quite a while now and are becoming a more main stream recommendation from SEOs and Webmasters. In fact much of the information on XML [...]

AdWords Landing Page Quality Issues: Tips For The Newbies

2 Jun 2011

With all of the AdWords policy talk lately—see recent entries on policy troubleshooting, issue prevention, trademark policy, and online pharmacy policy—it wouldn’t [...]

URL Tagging Strategy Implementation

6 May 2011

In my first post, Web Analytics Strategy Part 1, I talked about why it’s so important to perform URL tagging when implementing a web analytics strategy. In [...]

Google AdWords Policy: Online Pharmacy

5 May 2011

As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]

Web Analytics Strategy: Understanding the Importance of URL Tagging

29 Apr 2011

First let me tell you that any tools or analytic packages needed to implement this strategy are completely free and the only capital you will have to invest is time. [...]

AdWords Trademark Policy: Unraveling the Complexities

27 Apr 2011

It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]

Display Network Best Practices

26 Apr 2011

The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]

Unique Visitor Statistics are NOT an SEO KPI for Most Businesses

22 Apr 2011

To call the EverEffect Web Analytic team data geeks would be a lie, we are super geeks. We spend the majority of our day looking at some of the most granular data [...]

Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues

21 Apr 2011

Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]