Blog
Effective Keyword Selection & Management
20 Sep 2016
Do cats really like to cuddle? What does cat cuddling have to do with PPC Management Services? Only everything. Over the years, we’ve managed PPC Accounts containing [...]
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The Trust Fall of Partnering with a Digital Marketing Agency
6 Sep 2016
Do you remember the scene in the movie, Mean Girls where all the female students write apologies to the people they have hurt in their lives, read them aloud and [...]
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How Goals Help Achieve Business Success
26 Jul 2016
“Failure doesn’t come from not reaching your goal, but having no goal to reach.” -Next-to-Anonymous This July, we’re celebrating EverEffect’s ninth anniversary. [...]
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Creating Successful, Collaborative Remote Teams the Avengers Way
12 Jul 2016
Forget a list of tools. I want to talk about The Avengers. As the number of people working as part of remote and virtual teams has increased, so have debates on the [...]
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3 Steps for Improved PPC Performance
28 Jun 2016
Extraordinary PPC Account Management is as Easy as 1-2-3 I began working with EverEffect in March, 2015; first as an Intern, then as a Part-time Employee and now [...]
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Delight Your Audience with Smarter Website Design [Infographic]
14 Jun 2016
Is your website bringing in business or turning it away? Launching a website isn’t the end of the marketing process, it’s the beginning. To hone your message, we put [...]
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Content Editing – What Would Your Grandmother Think?
7 Jun 2016
We really shouldn’t have to make this inquiry, but in a world of “self-publishing” through Tweets, Facebook posts, blogs, and more – is it really important to [...]
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Why Paid Social is Like Hiring a Nanny
31 May 2016
(a.k.a. How to Keep Your Sanity & Your Wallet in Tact) Either you’ve been there yourself or you’ve looked on with jaw-dropped terror: A disheveled mama is at the [...]
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Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective
24 May 2016
When recently challenged with the task of writing about “me,” I had to do a little soul searching. While it’s easy to share facts or a timeline of [...]
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PPC Strategy – Using Location Exclusions & Negative Keywords
17 May 2016
Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]
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