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What Type of Digital Marketing is Most Important for My Business?
15 Jun 2022
With the majority of consumers today spending so much of their time on the internet, brands need to use various types of digital marketing to reach their audience. [...]
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Does Website Video & YouTube Truly Help My Business & Brand?
25 May 2022
While YouTube advertising and marketing has been around for some time now, it has recently gained significant traction. Today’s generation of consumers is much more [...]
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The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)
18 May 2022
Multi-channel digital marketing strategy is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to [...]
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4 Questions About Digital Marketing Agency Pricing
19 Mar 2022
Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]
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Google Partner Oddity – Song Parody
10 Mar 2022
The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]
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43 Questions to Ask a Prospective Digital Marketing Agency
27 Feb 2022
Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]
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Google Ads and the PPC Keyword Match Game
28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
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Do You Know Who Owns Your PPC Account Data?
19 Apr 2021
By mine we of course mean data mine. PPC Management success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]
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The Automation Song – Song Parody
2 Apr 2021
With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
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Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies
16 Nov 2020
It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]
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