We Owe It to Each Other
31 Aug 2007
Now – more than ever – it’s time that interactive marketing firms band together to promote the entire industry. Our biggest challenge is not each other, but growing [...]
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It's Fourth and Long for Big 10 Network
23 Aug 2007
The Big Ten Network is set to kick-off soon, but few fans will be able to receive it. Why? Because no major cable company wants to carry the freshman network, at [...]
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The Human Factor
16 Aug 2007
I recently attended an Interactive Marketing Blowout; a day-long series of seminars featuring some of the industry’s best and brightest as presenters / [...]
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Al Ries is Wrong, Part 2
25 Jul 2007
In my last post – on a dare to evaluate an Al Ries video – I launched into a rather lengthy rant about why the internet would lead to the eventual obsolescence of [...]
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Al Ries is Wrong, Part 1
17 Jul 2007
An industry peer recently insisted that I view an Al Ries video on the subject of Convergence (http://riesreport.com/index.php?video_id=16), and dared me to dispute [...]
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A Click Too Far
9 Jul 2007
“We get (fill in the blank) visitors to our website every month, but our conversions are horrible.” When I hear this, my very first question is always, “When your [...]
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