Pay Per Click Management and Perception
27 Mar 2011
“Marketing is not a battle of products; it’s a battle of perceptions.” — Al Ries & Jack Trout Your target audience’s perception is your reality. Thus, you [...]
Read more Pay Per Click Management and Perception
Website KPIs that Identify SEO Success
25 Mar 2011
After committing time and resources to an SEO Campaign how do you know if you received any benefits from it? I will be writing a blog series focusing on how to [...]
Read more Website KPIs that Identify SEO Success
Google AdWords Click-To-Call Ad Extensions Increase CTR
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]
Read more Google AdWords Click-To-Call Ad Extensions Increase CTR
SEO Footer: Does it help with your SEO Efforts?
23 Mar 2011
Does a specific SEO Footer help your SEO efforts? No. Yep, Footer areas are one of the most misused, underused, abused sections of a website. You most likely can’t [...]
Read more SEO Footer: Does it help with your SEO Efforts?
Enhanced CPC Bidding: Is It Really Enhanced?
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]
Read more Enhanced CPC Bidding: Is It Really Enhanced?
Great PPC Management is Not for the Birds
21 Mar 2011
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]
Read more Great PPC Management is Not for the Birds
Great Landing Pages Utilize These Five Tactics
18 Mar 2011
Great landing pages are artfully crafted to deliver results. All too often simple mistakes lead to wasted opportunities and money. I hope the tactics listed below [...]
Read more Great Landing Pages Utilize These Five Tactics
PPC Services: Managing Expectations
16 Mar 2011
It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]
Read more PPC Services: Managing Expectations
PPC Keywords: How to Find, Select & Organize Them!
15 Mar 2011
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]
Read more PPC Keywords: How to Find, Select & Organize Them!
Web Analytics Tips: Unleash the Power of Internal Site Search Tracking
22 Feb 2011
As a search engine company who continually performs detailed analytic audits, EverEffect has pretty much seen it all. The problems we commonly run into that stop us [...]
Read more Web Analytics Tips: Unleash the Power of Internal Site Search Tracking