Based on our observations, the main point of SGE Google is search intent. The more quality and relevant content you prepare for your customers’ needs, the more often you’ll be arranged in AI snapshots. However, remember that SGE is still in its early stages, so we will need some time to know the long-term impact of generative AI on SEO. Check what SGE Google is, and learn how Google’s AI search engine (SGE) will change SEO!

What is SGE Google?

In simple words, SGE Google is a new way of searching, providing more relevant answers to specific users’ questions. For this reason, your potential customers can quickly search for the appropriate products or services.

AI-generated overviews will improve UX (User Experience) and the shortest customer journey by displaying the highest relevant searches, fitting your customers’ expectations.

AI-generated overviews.

How to Turn on Google AI Search?

You may turn on Google AI search on your personal Google account, only using Google Chrome. SGE is accessible for your smartphone (Android or iOS) and computer.

To turn on Google AI search:

• Check where Search Labs is available (if you come from a non-supported country, use a VPN, e.g., Hot Spot Shield);
• Go to SGE in Search Labs;
• Turn on relevant types of generative AI (we recommend the second one for the beginning);
• Click Try an example.

Search labs solutions. Source: labs.google.com/search

How Does Google AI Search Engine Work?

Google SGE (Search Generative Experience) gives Google’s users relevant answers to specific long-tail SEO questions. They’re displayed above the sponsored links (Google Ads) and SERPs (Search Engine Results Pages), including zero-click searches. Our guess — this will change, the sponsored paid ads will be above SGE in time.

Organic search results – Google SGE and zero-click results.

As you can see, AI-powered overviews are more comprehensive than zero-click searches.

Below Generative AI and zero-click results, Google displays the People also ask section and the rest of the search results.

Search results below SGE and zero-click searches.

Obviously, users can ask for a follow-up to get more precious feedback on a concrete topic.

Following up in SGE.

Google SGE doesn’t work in the YMYL sector

We have said that AI snapshots appear for long-tail SEO queries. It’s true, but not always because generative AI has limitations, like ChatGPT or Google Bard (now: Gemini). Consequently, Google will help you with AI-written text only when appropriate.

What does it mean?

Google wants to provide safe content based on accurate and valuable information. It means correctness over speed.

So, if you Googled questions about health or finances, you won’t see an AI snapshot, but only standard SERPs. E-E-A-T content in the YMYL sector is too risky to be generated with any AI tool (high probability of mistakes and hallucinations).

Moreover, Google doesn’t display AI-powered content when it thinks the SERPs layout looks more familiar than the SGE snapshot.

Familiar organic search results.

The Rising Importance of Google Business Profiles in SGE

The comprehensive website optimization with Google SGE standards requires you to take care of one additional thing: Google Business Profile Optimization. As you probably know (or not), AI snapshots are also displayed as local queries. By using SGE, you might easily generate local results for many important keywords, for instance:

• “car accident attorney”,
• “personal injury attorney”,
• etc.

AI Snapshot for “car accident attorney”:

GMB – AI Snapshot.

SGE results for “personal injury attorney”:

GMB – SGE results.

To increase the GBP visibility in the SGE results, above all, you should get many five-star or four-star reviews. That’s not all; we also recommend:

• Regularly updating business information,
• Posting updates and offers,
• Responding to reviews,
• Incorporating relevant keywords into the business description and posts.

Engaging with your GBP actively can significantly enhance your visibility and relevance in SGE searches, aligning with the shift towards more personalized and intent-driven search results.

Why Does GBP Matter in SGE Searches?

The increasing importance of a GBP within the SGE:

• GBPs provide crucial signals to Google about a business’s relevance to local queries. This is particularly important for service-oriented companies where locality plays a crucial role in the user’s decision-making process;
• GBPs can help SGE understand and match your business more accurately with user queries. In that case, you need to include relevant keywords in your GBP profile that fit your business category, services, local area, etc.
• GBPs contribute to a positive UX, encouraging more engagement and conversions by showing your potential buyers a quick snapshot of your business (including hours of operation, services offered, and customer reviews).

Google SGE (Search Generative Experience) – SEO Affect

Google SGE won’t kill SEO in the near future or from the long-term perspective. AI snapshots are helpful for SEOs because they guarantee more relevant search queries that generate better-quality traffic for e-commerce websites. Due to this, the customers will make more certain buyer decisions. This will result in a lower bounce rate and a higher conversion rate.

The key is to be well-prepared for the newest Google standards. If you want to fit your website to SGE update and appear above SERPs and sponsored links, contact us at 888-506-2183 to scale your business.

Google Search Generative Experience – FAQ

What are the common answers and questions about Google SGE?

1. What is the Google Search Generative Experience (SGE), and how does it enhance search results?

The Google Search Generative Experience, or SGE, represents a significant advancement in how users interact with the Google app and search results page. By leveraging artificial intelligence, SGE provides an AI-powered overview of web pages, highlighting key points and relevant information in a more digestible format. This technology aims to help users dive deeper into their search topics without clicking through multiple web pages. Using artificial intelligence to parse and summarize content ensures that users receive a comprehensive and concise presentation of the critical information they seek.

2. How does SGE handle follow-up questions and provide more context?

SGE is designed to anticipate and address follow-up questions directly within the search results page, allowing users to explore topics in greater depth without additional searches. By analyzing the context of the initial query and the information provided on web pages, SGE can generate relevant follow-ups and more context, enabling users to tap into a wealth of knowledge with fewer steps. This feature enhances user experience by providing more relevant information and showcases the potential of artificial intelligence to understand and predict user needs.

3. Can SGE assist with language translations, such as English to Spanish?

Yes, SGE incorporates AI-powered translation help to aid users in understanding content across languages, such as English to Spanish translations. This feature mainly benefits users seeking to explore web content unavailable in their native language. By clicking on the lab’s icon in the Google app or Chrome desktop, users can access translations highlighting certain words or phrases with multiple meanings, ensuring a specific meaning is conveyed accurately. This AI-powered translation underscores Google’s commitment to breaking down language barriers and making information universally accessible.

4. What new features can users expect from SGE shortly?

In the coming weeks and months, users can look forward to new features in SGE, including expanding language options and availability in more countries. Currently available in languages like English and regions such as South Korea, the latest version of SGE aims to support more languages and extend to more countries, making it a more globally accessible tool. Additionally, Google plans to introduce enhancements that provide users with even more detailed coding and health information, utilizing AI to deliver precise and valuable content tailored to specific inquiries.

5. How does SGE deal with terms that have multiple meanings?

SGE is adept at handling queries involving words highlighted due to their multiple meanings. By offering an AI-powered overview that incorporates relevant sections of web pages, SGE allows users to explore each specific meaning in detail. This feature is handy for educational purposes, where understanding the nuances of certain words is crucial. Through artificial intelligence, SGE ensures that users are presented with all relevant information about their search, enabling them to decide which meaning most applies to their needs.

6. What advancements in AI translation does SGE bring to users?

SGE’s AI-powered translation represents a significant leap forward in providing users with accurate and contextually relevant translations of web content. This advanced feature goes beyond word-for-word translation, offering an in-depth understanding of nuance and context. AI-powered translation help within SGE ensures that translations are accurate and tailored to convey the intended meaning of certain words and phrases, enhancing the overall user experience by making foreign language content more accessible and understandable.

7. How does Google plan to expand SGE’s coding and health information capabilities?

Google is set to enhance SGE’s capabilities in delivering coding and health information by integrating more advanced AI techniques to parse and present data. These new features are expected to provide users with detailed, AI-powered overviews of complex topics, allowing for a more profound understanding of coding practices and health-related information. By highlighting key points and offering follow-ups for more context, SGE will enable users to quickly grasp essential details and explore topics further, making it an invaluable tool for educational and professional purposes. Users can anticipate these upgrades in the coming week to enrich the search experience and empower users with high-quality, relevant information.