EverEffect proudly announces its designation as a 2024 Premier Partner in the Google Partners Program, a testament to the company’s commitment to excellence in digital marketing and PPC management services.

In February, Google acknowledged the achievements of top-performing digital marketing partners globally by awarding Premier Partner status. EverEffect has secured its place among the top 3% of Google Partners participants in the United States, showcasing leading expertise in Google Ads and a proven ability to forge new client relationships while supporting client growth.

Thomas Heed, President of EverEffect, expressed enthusiasm about the partnership with Google, stating, “We’re very excited about our partnership with Google. This recognition is a testament to our team’s commitment to providing superior digital marketing results.”

How does the Google Partner Program work?

To become a Google Partner, agencies must meet the minimum threshold in three specific requirement categories. Those categories are checked by Google on a daily basis and focus on campaign performance, ad spend, and the number of certified Google Ads account strategists.

Google Premier Partners must meet all Google Partner requirements and be in the top 3% of participating companies. According to Google, the factors that determine the top 3% performers include, but are not limited to:

• Existing client growth: Ability of partners to grow their existing clients, measured by year-over-year ads spend growth and ads spend among existing Google Ads clients.
• New client growth: Ability of partners to acquire new clients, measured by year-over-year ads spend growth and ads spend among existing first-time Google Ads clients.
• Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients with active Google Ads spend who are managed by the partner and are retained year-over-year.
• Product diversification: Demonstrated investment in product mix beyond Search, measured by the percentage of non-Search spend in YouTube, Display & Video 360, Display, Apps, and Shopping each calendar year.
• Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year.

Contact us today for a free Google Ads Account evaluation or call us at 888-506-2183.