SEO
What Type of Digital Marketing is Most Important for My Business?
15 Jun 2022
With the majority of consumers today spending so much of their time on the internet, brands need to use various types of digital marketing to reach their audience. [...]
Read more What Type of Digital Marketing is Most Important for My Business?
Does Website Video & YouTube Truly Help My Business & Brand?
25 May 2022
While YouTube advertising and marketing has been around for some time now, it has recently gained significant traction. Today’s generation of consumers is much more [...]
Read more Does Website Video & YouTube Truly Help My Business & Brand?
Content Editing – What Would Your Grandmother Think?
7 Jun 2016
We really shouldn’t have to make this inquiry, but in a world of “self-publishing” through Tweets, Facebook posts, blogs, and more – is it really important to [...]
Read more Content Editing – What Would Your Grandmother Think?
Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective
24 May 2016
When recently challenged with the task of writing about “me,” I had to do a little soul searching. While it’s easy to share facts or a timeline of [...]
Read more Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective
Starting the Client – Consultant Relationship
26 Sep 2012
If you have just begun the process of searching for the right Search Engine Optimization (SEO) consulting firm to improve your website success, then you know the [...]
Read more Starting the Client – Consultant Relationship
Video SEO Tips & Best Practices for Video Search Engine Optimization
17 Jun 2011
Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]
Read more Video SEO Tips & Best Practices for Video Search Engine Optimization
XML Sitemaps – Answers to the Questions that Matter
3 Jun 2011
XML Sitemaps have been around quite a while now and are becoming a more main stream recommendation from SEOs and Webmasters. In fact much of the information on XML [...]
Read more XML Sitemaps – Answers to the Questions that Matter
Web Analytics Strategy: Understanding the Importance of URL Tagging
29 Apr 2011
First let me tell you that any tools or analytic packages needed to implement this strategy are completely free and the only capital you will have to invest is time. [...]
Read more Web Analytics Strategy: Understanding the Importance of URL Tagging
AdWords Trademark Policy: Unraveling the Complexities
27 Apr 2011
It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]
Read more AdWords Trademark Policy: Unraveling the Complexities
Unique Visitor Statistics are NOT an SEO KPI for Most Businesses
22 Apr 2011
To call the EverEffect Web Analytic team data geeks would be a lie, we are super geeks. We spend the majority of our day looking at some of the most granular data [...]
Read more Unique Visitor Statistics are NOT an SEO KPI for Most Businesses