Pay Per Click

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Pay Per Click

Effective Keyword Selection & Management

20 Sep 2016

Do cats really like to cuddle? What does cat cuddling have to do with PPC Management Services? Only everything. Over the years, we’ve managed PPC Accounts containing [...]

3 Steps for Improved PPC Performance

28 Jun 2016

Extraordinary PPC Account Management is as Easy as 1-2-3 I began working with EverEffect in March, 2015; first as an Intern, then as a Part-time Employee and now [...]

PPC Strategy – Using Location Exclusions & Negative Keywords

17 May 2016

Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]

Google Display Network: Improved or More Confusing Than Ever?

17 Oct 2012

In recent months, Google has continuously released new features which can be utilized to optimize our Display Campaigns. In the past, the Display Network has proven [...]

Increasing PPC Traffic Should Not Be A Goal (Alone)

28 Feb 2012

You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011

I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]

AdWords Landing Page Quality Issues: Tips For The Newbies

2 Jun 2011

With all of the AdWords policy talk lately—see recent entries on policy troubleshooting, issue prevention, trademark policy, and online pharmacy policy—it wouldn’t [...]

Google AdWords Policy: Online Pharmacy

5 May 2011

As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]