Google AdWords Click-To-Call Ad Extensions Increase CTR
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]
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SEO Footer: Does it help with your SEO Efforts?
23 Mar 2011
Does a specific SEO Footer help your SEO efforts? No. Yep, Footer areas are one of the most misused, underused, abused sections of a website. You most likely can’t [...]
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Enhanced CPC Bidding: Is It Really Enhanced?
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]
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Dynamic SEO Increases Organic CTR on Valentine's Day
17 Feb 2011
First let’s lay out some definitions: Dynamic SEO – Are you paying an SEO Firm a Monthly fee? Then you better have dynamic / always evolving & improving SEO. [...]
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Assessing your Pay Per Click Marketing Efforts
7 Feb 2011
Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]
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Snow Day Online Optimization
1 Feb 2011
Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]
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Checkout Optimization: Is Your Website Suffering from the Effects of Online Buying Remorse?
5 Jan 2011
In the days of brick and mortar stores customers would purchase something, get home, and doubt the need to have purchased the item. This became such a frequent [...]
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Set Website Goals in 2011
13 Dec 2010
With the New Year quickly approaching, many businesses are beginning to discuss new company goals for 2011 and how they are going to achieve those goals both from a [...]
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Pay Per Click Management: Time to Pay The Pied Piper of the Internet
22 Nov 2010
Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]
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Mind Your P's
19 Sep 2007
By now, everyone on the planet is aware that a substantial price drop has rubbed some of the shine off of Apple’s iPhone. In my July 25 post, I wrote that if the [...]
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