Internet Marketing
Patient-Centered Marketing for Sports Physical Therapy Clinics
2 Nov 2022
Patient-centered care is today’s emerging care model – it puts patients at the center of the decisions that impact their health. You probably think that’s as it [...]
Read more Patient-Centered Marketing for Sports Physical Therapy Clinics
Digital Marketing Tactics for Insurance Agencies To Out-think Corporate Goliaths
2 Nov 2022
Obviously, the Internet has changed the insurance industry as a whole. Let’s not forget that COVID-19 has only added to consumer reliance on Internet research and [...]
Read more Digital Marketing Tactics for Insurance Agencies To Out-think Corporate Goliaths
Create Buzz by Using Word-of-Mouth Marketing for your Physical Therapy Clinic
2 Nov 2022
People take reviews pretty seriously. But even more powerful than online reviews are word-of-mouth reviews, when your patients either recommend you or warn away [...]
Read more Create Buzz by Using Word-of-Mouth Marketing for your Physical Therapy Clinic
Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies
16 Nov 2020
It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]
Read more Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies
Video SEO Tips & Best Practices for Video Search Engine Optimization
17 Jun 2011
Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]
Read more Video SEO Tips & Best Practices for Video Search Engine Optimization
PPC Account Management – Don't Cooking with Ron Ponpeil
3 May 2011
Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]
Read more PPC Account Management – Don't Cooking with Ron Ponpeil
PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]
Read more PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
Snow Day Online Optimization
1 Feb 2011
Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]
Read more Snow Day Online Optimization
Set Website Goals in 2011
13 Dec 2010
With the New Year quickly approaching, many businesses are beginning to discuss new company goals for 2011 and how they are going to achieve those goals both from a [...]
Read more Set Website Goals in 2011
The EverEffect PPC Approach
29 Oct 2010
Our Focus From the very outset, lies in three main areas: Validation of the online interest in your Product/Service. The alignment/integration of your PPC efforts [...]
Read more The EverEffect PPC Approach