Content Strategy
What is Topical Authority? The Best Strategy to Build it!
19 Apr 2024
To rank higher in SERPs (Search Engine Results Pages), you should get a high overall domain rating (DR) and topical authority. This concept is crucial in [...]
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How To Develop An Effective Content Distribution Strategy? – 10 steps
12 Apr 2024
You can create the best content marketing strategy on earth, but if you neglect to choose the right distribution channels your customers use or release content at [...]
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What is Google E-E-A-T and How Can You Optimize For It?
9 Mar 2024
In March 2014, Google published revolutionary E-A-T guidelines that helped search engines recognize high-quality and valuable content. Almost eight years later, in [...]
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How To Tailor SEO Content for Each Phase of the Purchasing Journey
30 Aug 2023
As marketers, we understand that the occasional impulse buy happens. Who hasn’t been lured by a tantalizing candy bar strategically placed near the supermarket [...]
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Create Buzz by Using Word-of-Mouth Marketing for your Physical Therapy Clinic
2 Nov 2022
People take reviews pretty seriously. But even more powerful than online reviews are word-of-mouth reviews, when your patients either recommend you or warn away [...]
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What Type of Digital Marketing is Most Important for My Business?
15 Jun 2022
With the majority of consumers today spending so much of their time on the internet, brands need to use various types of digital marketing to reach their audience. [...]
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The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)
18 May 2022
Multi-channel digital marketing strategy is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to [...]
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Law Firm Websites Shouldn’t Remind Visitors of the Good Ol’ Days
3 Sep 2019
Remember When… I got to thinking about us internet users of long ago. We were a trusting, good-natured bunch, weren’t we? Heck, show us the first result-related to a [...]
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Digital Marketing Lessons from Spider Games
27 Dec 2016
When I wore a (much) younger man’s clothes, one of the jobs I took to keep a roof over my head was bartending at a Phoenix eatery. Every month, a gentleman would [...]
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Delight Your Audience with Smarter Website Design [Infographic]
14 Jun 2016
Is your website bringing in business or turning it away? Launching a website isn’t the end of the marketing process, it’s the beginning. To hone your message, we put [...]
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