Indianapolis, Indiana Online Marketing Experts & Consultants

The EverEffect Story

Founded in the sixth century B.C.,^[1] EverEffect is an Indianapolis-based Digital Marketing Agency focused on helping clients Search, Analyze, and Convert customers online.

We’ve been involved in the interactive since the days when computers were called … calculators. Along the way, we’ve launched new businesses, participated in the pioneering days of interactive gaming, created Top-20 rated cable TV shows, earned acclaim in the earliest days of permission-based email marketing, and were among the first to leverage streaming video online for advertising, marketing, and promotional purposes. We’ve also created, managed, or produced hundreds of projects for Fortune 500 Companies, and not-so-Fortune 500 companies as well.

We could boast about all the awards we’ve won, almost won (hey, it’s an honor just to be nominated), or bore you with talk about how cool and cutting-edge we are, but frankly, our dears, we don’t give a darn. We’d rather develop schemes designed to generate a huge return on desired results achieved for you, so we can all make obscene amounts of money.

EverEffect is led by Thomas Heed, Chris Bross, Ron Tupper and an ever-expanding team of professionals — including, but not limited to, theoretical physicists and rocket scientists — who also used to do other things, but are now experts in strategic planning, interactive development, and data-driven analysis.

[1] We weren’t really founded in the sixth century B.C., but at least one of us digs Pythagoras, the first human ever branded as a Philosopher (he was expert at personal branding millennia before Madonna), and a guy with a passion for leveraging performance metrics. For instance, he insisted that everything —including ROI — could be predicted and measured in rhythmic patterns or cycles, and that numbers rule forms and ideas, and cause immense profitability.

EverEffect is here to help improve your business. Meet our cutting edge team of Internet marketing experts.

The EverEffect Team

Cutting edge digital marketing experts obsessed with client success.

Thomas

Co-Founder

Thomas is a multiple EMMY Award nominee, and winner of more than 20 Advertising and Broadcasting/Cable industry awards for creative excellence. Thomas participated in the early days of interactive game development in collaboration with Parker Brothers marketing executives and engineers, co-created a Top-20 rated cable TV program for TBS, was a key contributor on the advertising, marketing, and promotion team that helped launch TNT, co-founded two previous companies, and has served on several Corporate and Civic Board of Directors. He has a Bachelor of Arts Degree in Filmmaking from Purdue University. Thomas’ specialties include; Strategic Planning, Video & Film Production (Writing/Producing/Directing), Pay Per Click (PPC) Marketing (Program Development, Implementation, and Control), Factor Analysis and M&A.

Chris

Partner & Director of Sales

Over 25 years of Internet experience with Fortune 500 companies. Expertise directing and implementing online experiences to promote business, products, and services. Strong background in all facets of online marketing and cross channel strategies. Chris’ specialties include; Customer Online Self-Service, Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-commerce, Online Customer Acquisition, Conversion Tactics, Developing Internet Strategies, Online ROI Measurement.

Ron

Partner & Director of Operations

As both Partner & Director of Operations at EverEffect, Ron brings a rich background spanning brand marketing, TV, cable, and digital marketing. With expertise in project management, video, photography, and media planning, his journey reflects a commitment to client-centric approaches. From the days of television news to the introduction and evolution of digital marketing, he is focused on understanding client needs, goals, and shaping their unique image and voice. In his current role, he oversees project management, image branding, marketing, and staff management, fostering growth from within. Ron thrives when working with curious individuals with specific character traits. His multifaceted experience allows him to contribute effectively to EverEffect’s operational excellence, combining diverse skills for client success.

Dre

SEO Specialist

Dre has generated 80M+ organic visits to web properties, and has generated over 20M+ in revenue for his clients. Dre has provided successful SEO indusry strategies in the Banking, Finance, Tech, SaaS, Health, E-Commerce, Insurance and Medical fields. He has led and executed SEO strategies for Chase Bank, Aetna, Cigna and Blue Cross Blue Shield. Contributed to large publications in the tech and marketing space such as Databox, HoneyBook, OmniConvert and the Boss Project.

Sara

Director of Client Experience

Sara has more than 15 years of experience in marketing, communications, project management, and account management. She has spent much of her career working in the nonprofit industry, most notably working for the American Heart Association for more than a decade. Sara enjoys working with organizations helping them succeed and grow their business through the power of communication, which led her to join the EverEffect team. Outside of work, Sara loves spending time in the great outdoors at the beach or on a trail with her husband and two kids.

Scott

Senior Search Marketing Manager

Hailing from the island of Jamaica, Scott is a Ball State University graduate who studied architecture and design. Scott is a certified Google Adwords & Bing Ads consultant for EverEffect but really prides himself on his versatility with our company. Scott not only manages Pay-Per-Click services for EverEffect’s ecommerce and lead generating clients, he also creates infographics and is adept in all aspects of SEO, PPC, SEM and web analytics. Scott’s past experience in digital illustration creating book covers for MacMillan Publishing, 3D design, HTML Coding and web design allows him to see the many angles of an online project. Scott’s epiphany in online marketing came when he realized that designing pretty websites alone did not guarantee quality traffic to a website. The realization of the difficult tasks and hard work involved with generating lasting online customers motivated Scott to study all aspects of online marketing.

Bami

Social Media Marketing Specialist

A Social Media and PR Enthusiast, with over 7 years of experience crafting compelling narratives and building meaningful relationships both online and offline. She is skilled in crisis communications and has a wealth of experience building and managing online communities. With a knack for strategy and a passion for storytelling, she’s on a mission to amplify brands and foster authentic engagement in the digital age. In her free time, she indulges in her culinary passions, sharing her beloved recipes with friends, family and her adorable pup Nina.

JC

Search Engine Marketing Analyst

As a graduate of Butler University, JC studied history, but has a talent for recognizing patterns and analysis. An employee of EverEffect since 2015, JC has dedicated his professional life to the growth of the company. JC’s interests are paleontology, museums, and physical fitness.

Will

Video Content Specialist

Will is a graduate of Butler University with a degree in Art and Creative Media/entertainment focusing on digital media productions. He’s a lifelong student of film, and serves as the company’s in-house photographer, editor, videographer, audio, and graphic designer. Basically anything that involves a camera or a canvas.

Caitlyn

Content Coordinator

Caitlyn recently graduated from Miami University in December of 2023 with a major in Emerging Technology in Business and Design and a minor in Digital Marketing and Digital Innovation. Caitlyn specializes in developing a content strategy that helps brands connect with their audience. Outside of work, she enjoys the outdoors and spending time with family, friends and her cat Eevee, named after a Pokemon. A fun fact is that Caitlyn’s favorite game is Pokémon go! :).