Hiring a relevant WordPress search engine optimization company or freelance expert can be tricky due to many low-quality and cheap offers. Despite this, you should take time to find the most suitable service(s) for your company. If you choose right, you’ll spend your marketing budget on solutions that will give a high ROI (Return On Investment).

Questions that we will answer in this article:

• What’s better – a freelance WordPress SEO expert or a WordPress SEO agency?
• What’s included in WordPress SEO services?
• Why do you need to hire a WordPress SEO Expert & Agency?

Organic searches on Google account for 43% of visits to e-commerce sites. Being on Google’s first page increases your chances of attracting more customers and enhancing your brand’s recognition. If your website is based on CMS WordPress, we invite you to read our article. It explains the importance of employing a WordPress SEO expert or agency.

Freelance WordPress SEO Expert vs. WordPress SEO Agency

By starting work with a freelance WordPress SEO expert, it’s important to understand that only one person will be responsible for a range of tasks, including:

• Providing expert advice and consultations,
• Carrying out implementations, which encompass aspects like SEO, User Experience (UX), and User Interface (UI),
• Monitoring and measuring the outcomes of these implementations.

On the other hand, dedicated specialists from marketing agencies will have more time for you, and they can better do specific implementations. Naturally, a freelancer specializing in SEO will implement UX technical aspects worse than an expert who has dedicated their whole life to learning and practicing only UX.

At EverEffect, we have dedicated specialists for each Search Experience Optimization (SXO) component.

Next, think about what happens if a freelance expert gets sick for 2 weeks. SEO requires consistent work, so you probably will lose some positions in the SERPs. The agency will find a replacement.

The only advantage of cooperating with a freelance SEO expert is the lower price; however, very often, there’s a maximum difference of 10%. It’s not worth it. Freelancers are less experienced than agencies, and, as a result, there’s a high probability of driving organic traffic without conversions.

Why? Successful SEO’s secret is choosing the relevant “money keywords” that help your company earn more.

SEO strategy is crucial in that case.

If you work with the wrong person, you’re never sure your content distribution strategy and SEO plan will work properly.

The SEO freelance expert can be better than the agency only if they have a team specialized in SEO, UX, and UI. That type of SEO team will treat you more individually than agencies, but prices will definitely be higher.

Considering the current market standards, we recommend choosing a marketing agency as the safest way to get organic traffic and satisfying conversions.

By selecting a marketing agency, you can expect:

• High-quality services at relevant prices,
• Assistance from a specialized team of SXO experts focused on improving your website’s search ranking,
• Expert support and guidance every day.

If you decide to work with a marketing agency, you can also choose additional services in the promotional price (e.g., video production, PPC management, social media marketing, etc.).

WordPress SEO Services – How WordPress Agency Specialists Can Boost Your Website? 9 Methods! [The Checklist]

WordPress SEO services give your website a competitive advantage, which will translate to more conversions and sales and scale your ROI. But how can our SEO specialists do that? What concrete techniques or methods can we use to skyrocket your positions in the SERPs?

Here are 9 crucial points to get the best WordPress SEO results:

1. High-quality content

Our marketing agency has SEO copywriters who provide high-quality content compliant with the E-E-A-T standards. We might create a.o.:

• Product and category descriptions,
• Blog content,
• Landing page content,
• etc.

WordPress SEO specialists can implement all pieces of content to your CMS WordPress. We might also optimize all texts with Yoast SEO, used on over 22 million WordPress sites.

What’s the reason for this plugin’s popularity?

• Easy title tags and meta descriptions optimization,
• Comprehensive analysis of your page’s content,
• Automatically generates XML sitemaps,
• Seamless integration with social media platforms,
• Breadcrumbs control.

Yoast SEO can also help check the readability of your content and monitor crucial technical SEO issues.

Yoast SEO possibilities.

In addition, SEO specialists take care of the internal linking structure in your content. The more connections inside your WordPress website, the faster the crawlers will index.

For SEO optimized content, we recommend using SurferSEO. Shoot for scoring around 80-90 in SurferSEO to meet the Search Intent requirements and get higher search engine rankings than your competitors.

2. Properly implemented website structure

The standard issue on many WordPress websites is incorrect structure.

When we start WordPress SEO for new customers, we especially pay attention to the intuitive menu and the practicality of product filters. We want to simplify the purchasing path as much as possible. With our technical SEO changes, your WordPress site will generate high ROI from SEO because customers will quickly find the products or services they want.

Intuitive Ferrari’s website menu.

3. Responsiveness

Is your WordPress website good-looking only on computers and laptops? You are wasting your business potential! Statista shares that 58.67% of website traffic is from mobile devices like smartphones, tablets, and the newest smartwatches.

Good agency WordPress SEO experts will provide 100% responsive websites with current mobile-first SEO standards.

Mac Cosmetics responsive website design.

Website responsiveness influences positive purchasing decisions. It’s a fundamental element of SXO (Search Experience Optimization). Without a website with mobile-first rules, you’ll irritate your customers, resulting in a higher bounce rate than other companies in your industry.

4. Website efficiency and interactivity

No one wants to use slow websites. Entrepreneurs with fast WordPress sites are getting more happy customers and achieving higher positions in Search Engine Results Pages (SERPs). Page Speed is among the 200 ranking factors, so ignoring it doesn’t bode well.

Pay attention to Google PageSpeed Insights score. We aim for 85-95 performance.

EverEffect’s website performance in Google PageSpeed Insights.

We also take care of Core Web Vitals metrics optimization. Your website’s LCP, FID, INP, and CLS scores will be better than Google recommends.

Core Web Vitals recommendations from Google.

5. SSL certificate & HTTPS encryption

An SSL certificate is essential for effective Search Engine Optimization on a WordPress site. There are two main reasons:

• HTTPS encryption influences the perception of your website by search engines;
• Your customers won’t buy a product or use a service if you don’t guarantee a safe website.

SSL is especially important when you have an e-commerce store. Before making online payments, customers are looking for an SSL because they know that the website is safe only with properly implemented HTTPS encryption.

Properly implemented SSL certificate.

We recommend using Really Simple SSL – a free WordPress SEO plugin to secure your website. It provides individual HTTPS encryption to fit your website goals.

6. Indexability

The better your website’s technical SEO level, the faster it will be indexed.

To check indexability status:

• Go to Google Search Console account,
• Choose Indexing → Pages,
• Use relevant filters (e.g., All known pages, All submitted pages, Unsubmitted pages only).

Indexability status in Google Search Console.

If you have a problem with on-site SEO, discuss it with us. Schedule a call with our WordPress SEO consultant. We can fix any indexing issues, such as:

• Crawled – currently not indexed;
• Excluded by ‘noindex’ tag;
• Page with redirect;
• Not found (404);
• Discovered – currently not indexed;
• Alternate page with the proper canonical tag.

7. Schema Markup

Schema markup is structured data that can help boost your visibility in Google and credibility from the point of view of search engines. It isn’t an official ranking factor, but schema lets you get a little more space in SERPs.

Schema markup (blog post details).

That’s not all. WordPress SEO specialists can highlight your website by using rich snippets (e.g., in the form of product markup).

Rich snippets for e-commerce.

8. 4xx and 5xx errors

Here’s how resolving 4xx and 5xx issues can positively influence your website:

• Improved UX – Fixing 4xx errors, like the standard 404 Not Found error, ensures that users can access all intended pages on your website. A seamless user experience increases the likelihood of users staying on your site longer, reducing bounce rates;
• Enhanced search engine crawling – Search engines, like Google, crawl websites to index their content. Resolving 5xx server errors (like the 500 Internal Server Error) ensures that search engine crawlers can access and index your website’s pages successfully. This leads to better visibility in search results;
• Increased page load speed – Some 4xx errors, such as 410 Gone, indicate that a resource is permanently unavailable. By fixing these errors, you reduce unnecessary server load, potentially improving page load times, which is a critical factor in SEO rankings;
• More substantial link equity – Addressing 4xx errors, particularly 404 errors caused by broken links, helps preserve link equity. Ensuring all internal and external links lead to the correct pages enhances the website’s overall topical authority and ranking potential;
• Reduced server load – Fixing 5xx errors, which are server-side issues, often involves optimizing server performance and configuration. This leads to a more stable and efficient website, reducing the risk of downtime and improving response times;
• Better website security – Some 5xx errors may be indicative of security issues. Addressing these errors can improve your website’s security, protecting it from vulnerabilities and increasing trust among users and search engines;
• Enhanced content quality – Addressing 4xx errors, especially those related to outdated or removed content, allows for the opportunity to update and improve the content, further enhancing the site’s quality and relevance;
• Compliance with web standards – Regularly monitoring and fixing 4xx and 5xx errors ensures compliance with web standards, which are vital for accessibility, browser compatibility, and overall website quality.

Remember, a healthy and error-free website provides a better user experience and aligns with search engine algorithms, improving its visibility and ranking in search results.

9. Link building

You can have a perfectly optimized on-site SEO WordPress website; however, if you don’t get backlinks, you won’t boost your website ranking in the SERPs and won’t beat your competitors in competitive fields.

Ahrefs DR Checker helps you verify the Domain Authority. The more backlinks you have (and social signals), the better your score.

Ahrefs DR Checker.

A professional SEO WordPress specialist will take care of getting only high-quality and contextual backlinks. Depending on your SEO strategy, we can get global and local backlinks.

Why do you Need to Hire a WordPress SEO Expert & Agency?

Finding a renowned WordPress SEO expert or agency can help you get higher positions for specific keywords in Google, generate more traffic, and maximize conversion rate (e.g., in the form of purchasing the product, subscribing to the newsletter, etc.). Finding a good partnership with a WordPress SEO expert or agency will grow your online business.

• Getting higher SERP visibility – Employing a seasoned WordPress SEO expert or agency enhances your website’s visibility on Search Engine Results Pages (SERPs). Professionals adeptly optimize your WordPress site, utilizing advanced SEO plugins like Yoast SEO to align with search engine algorithms, notably Google’s. Their expertise extends to refining website structure and implementing technical SEO strategies, ensuring your content is easily discoverable by search engine crawlers. They meticulously handle keyword research and seamlessly integrate these keywords into web pages while focusing on meta tags and title tag optimization.
• Generating more sales – A WordPress SEO agency leverages its expertise to drive organic traffic to your site, significantly increasing the likelihood of generating more sales. By optimizing your WordPress website with SEO best practices, including the creation of SEO-friendly URLs and the strategic use of meta descriptions, your site becomes more accessible and appealing to potential customers. The agency’s role in maintaining and updating the XML sitemap ensures that new products or services are promptly indexed and found in search engine results. Additionally, through ongoing analysis of SEO performance data, such as that from Google Search Console, these experts continuously refine your SEO strategy to adapt to market trends and consumer behaviors, thereby keeping your website competitive and top-of-mind for consumers.
• Boosting ROI (Return On Investment) – Investing in a WordPress SEO expert or agency yields a significant return on investment (ROI) by attracting more qualified leads to your website. Professionals employ a comprehensive SEO strategy encompassing everything from keyword research to optimizing meta tags and content. This approach improves your search engine rankings and targets the right audience to engage with your services or products. By enhancing your website’s organic search rankings, they reduce the need for paid advertising, offering a more cost-effective marketing solution in the long term.
• Maximizing conversion rates – Partnering with a WordPress SEO agency can significantly enhance your site’s ability to maximize conversion rates. Experts understand the intricacies of on-page SEO, including strategically placing CTAs within content and optimizing landing pages. They focus on improving site speed and user experience, which are critical factors that keep visitors engaged and more likely to convert. By utilizing tools like the Yoast SEO plugin and analyzing data from Google Search Console, they can identify areas of improvement and implement changes that lead to better user engagement and higher conversion rates.

Data from GSC.

It’s also worth mentioning that collaborating with a WordPress SEO agency or consultant is pivotal in building and maintaining long-term brand awareness. Experts deploy various SEO tactics tailored to your business needs, ensuring your WordPress site consistently ranks high in search engine results. By focusing on creating high-quality, relevant content and optimizing it for search engines, they help establish your brand as an authority in your niche. The strategic use of external links and optimizing archive pages contribute to a broader online presence, increasing your brand’s visibility across various digital platforms.

WordPress SEO Agency – How to Choose?

The first and most essential point while choosing a WordPress SEO agency is experience. For instance, EverEffect has been providing SEO services for over 16 years. We know how to boost your business online and get additional conversions. Also, we are a Google Partner, and we can scale your SEO efforts by starting Google Ads campaigns for important “money keywords” for your business.

You should pay attention to the solution offerings. Find an agency that offers custom solutions that fit your business mission and goals. At EverEffect, we know what kind of strategies work in specific cases. So, no matter what industry you operate in, our specialists can help you. Our case studies provide quality, marketing results, and a comprehensive approach for every customer.

Additionally, it would be best to remember to ensure that the given company works with legal White Hat SEO standards (WHS). It’s vital because the WHS approach guarantees safety for your WordPress website.

Legal SEO refers to optimizing your online business in a way favorable to search engines like Google. This involves creating content and structuring your website so that Google’s bots find it valuable and relevant. By adhering to these practices, your website’s keyword rankings are more likely to remain stable, even when Google updates its algorithms. This approach reduces the risk of your website being penalized by Google for violating its guidelines.

If you’re seeking an SEO agency with experience and an individual approach that can drive you the first results after a few months since implementing the primary SEO strategy, contact us at 888.506.2183. Make a difference, beat your competitors. Start from SEO & Google Ads with EverEffect experts.

WordPress SEO – FAQ

What are the most common questions and answers about WordPress SEO?

1. What are the key features of SEO plugins for WordPress websites, and how do they enhance a site’s SEO?

SEO plugins for WordPress websites, such as the Yoast SEO plugin, are essential tools that enhance a site’s SEO by providing comprehensive solutions for on-page optimization. They offer features like meta tags and meta description editing, which are pivotal for improving a website’s visibility in search engine results. These plugins often include functionalities to generate XML sitemaps, ensuring better search engine crawling and indexing. Additionally, they provide real-time content analysis and SEO performance feedback, guiding website owners and WordPress SEO consultants to adhere to SEO best practices, ultimately boosting organic traffic and search rankings.

2. How does keyword research influence SEO efforts and marketing strategies on WordPress sites?

Keyword research is a cornerstone of practical SEO efforts and marketing strategies, particularly for WordPress users. It involves identifying the terms and phrases potential customers search for, which informs content creation and on-page SEO tactics. WordPress’ experts can significantly enhance a site’s relevance and visibility in organic search rankings by integrating these keywords into web pages, meta descriptions, and SEO-friendly URLs. This targeted approach drives more web traffic and aligns the website’s content with the user’s search intent, making marketing efforts more effective.

3. What are the benefits of hiring WordPress SEO consultants, and how do they contribute to a website’s success?

WordPress SEO consultants bring expert knowledge in utilizing the WordPress platform for optimal search engine visibility. They offer tailored SEO strategies, leverage tools like the Yoast SEO plugin, and employ SEO best practices to enhance a website’s performance. Their expertise in on-page optimization, site speed improvement, and creating SEO-friendly URLs translates into higher organic traffic. By working closely with WordPress clients, these consultants ensure that SEO campaigns are integrated seamlessly with the overall marketing efforts, significantly boosting the site’s SEO and overall online presence.

4. Can you provide some advanced WordPress SEO tips for website owners looking to improve their SEO performance?

Advanced WordPress SEO tips for website owners seeking to elevate their SEO performance include focusing on site speed, a critical factor in search rankings and user experience. Implementing an XML sitemap aids search engines in better indexing your web pages, enhancing search engine visibility. Regularly updating content and using the Yoast SEO plugin to optimize meta tags and descriptions can significantly impact your website’s relevance in search results. Additionally, avoid search engines indexing irrelevant or archive pages to maintain a clean and focused SEO strategy. Collaborating with expert WordPress SEO consultants can also provide customized insights and tactics tailored to specific SEO goals.

5. How does installing the Yoast SEO plugin on WordPress websites impact a website owner’s SEO campaigns?

Installing the Yoast SEO plugin on WordPress websites is a transformative step for website owners in their SEO campaigns. This plugin simplifies complex SEO tasks, such as meta tag and description optimization, ensuring each page is search engine friendly. It guides users through creating content that aligns with SEO best practices, thus enhancing the site’s search engine visibility. Additionally, Yoast provides features like readability checks and keyword optimization, which are instrumental in improving the site’s overall SEO performance. This tool mainly benefits WordPress developers and owners who aim to integrate efficient, effective SEO tactics into their websites.

6. What are some critical SEO best practices for WordPress developers to enhance their clients’ site’s SEO?

Adhering to SEO best practices is paramount for WordPress developers aiming to enhance their clients’ site SEO. This includes optimizing on-page elements like titles, headings, and meta descriptions with relevant keywords to improve organic search rankings. Developers should focus on creating SEO-friendly URLs and ensuring the website is search engine friendly with responsive design and fast loading times. Utilizing SEO plugins like Yoast and creating an XML sitemap helps in efficient indexing and visibility in search engines. Regularly monitoring SEO performance with various SEO tools and adapting SEO tactics per the latest trends and algorithms can significantly boost a site’s SEO.

7. How does on-page SEO affect a WordPress website’s overall SEO strategy, and how does it affect search engine rankings?

On-page SEO is critical to a WordPress website’s overall SEO strategy, directly influencing its search engine rankings. It involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes strategic placement of keywords in content, title tags, and meta descriptions, enhancing the page’s relevance to specific search queries. On-page SEO also encompasses optimizing site speed and ensuring the website is mobile-friendly, which are vital for improving user experience and search rankings. Effective on-page SEO boosts a site’s visibility in search engines and lays a solid foundation for other SEO efforts and campaigns.